When customizing a plan to put someone’s ‘Book Marketing on Auto-Pilot’ I always stress the importance of issuing press releases. Press releases aren’t a daily task; they’re more of a special event. When something out of the ordinary is happening in connection with your book send out a press release.
1. Your Title – This will be what determines whether your press release is read or skipped over. Make it strong, succinct and informative. Ex: ‘Romance Novelist Interviewed on Blog Talk Radio’s Lynnette’s Book World’.*An Internet press release title needs to focus on SEO (tags or keywords).*2. Summary – Directly below the title you may want to include a 1-2 sentence summary expanding on the title. ‘Lindsey Gray will share news and trivia about her latest release, the supernatural romance, ‘Redemption’, with Lynnette Phillips’ is the summary that appeared with the above title.3. Opening – Make your opening line clear and compelling and pack it with as much pertinent information as possible. I.E., The Lynnette’s Book World program on Blog Talk Radio, featuring Lynnette Phillips, is looking forward to hearing about ‘The Spell of Zalanon’ from its author Johnny Flora, on Monday, May 23 at 3:00 PM Pacific time.4. Body – When you’re planning the body of your press release start with the most vital and pertinent information first. Then you can follow with quotes and facts related to the event or to your book.5. Proofread – Maybe you’ve heard me say “Marketing is Promotion”. Promotion depends on making a good first impression. Typos, grammar and spelling errors don’t serve as a good first impression when you’re a writer. If necessary set your press release aside for a day or two so you can look at it with fresh eyes.