Looking for some easy publicity? Think about newspapers. Besides getting into their event calendars by announcing your speaking appearances and book signings you can pitch an article:
• Pitch for a review of your book; even during a slow news period it will help if you can give them a connection to the area. Maybe the book is set in the local area. Did you grow up or attend college nearby?
• Offer to write a piece covering an aspect of the plot; is the protagonist enmeshed in a domestic violence situation or maybe you’ve written an historical fiction novel and because of your research you can discuss an interesting detail or factoid connected to the story.
• Perhaps you could suggest an interview focused on the specifics of your literary career or novel.
After you’ve got them on the spot, try starting with your ‘elevator pitch’ — that 1 or 2 sentence attention grabber.
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Instead of paying for advertising enter a book award contest
"Awards also create interest in your book, which can lead to more sales and other opportunities. A book award may cause someone to stop in their tracks and consider picking up your book in a book store. A book award can give you an edge and sometimes that’s all the difference you need to propel your book into bestseller territory. If you win you can say you are an “award winning author.” Doesn’t that sound better? Of course it does, and you get a little magic that comes from a third party endorsement because an authority says your work is worthy, and that’s priceless."
~ Scott Lorenz, President of Westwind Communications
It’s EZ To Do Something For Your Book Every Day