‘You Are the Brand’: Strategic approaches to self-promotion by Steve Adubato


 

It’s difficult getting noticed in this competitive world and hard to navigate that fine line between shameless self-promotion and smart branding.  If you need a little help, Steve Adubato profiles over 30 people and companies in his new book to show how they market themselves in these tough times. Here’s an excerpt.

 

Continue the Article: ‘You Are the Brand’: Strategic approaches to self-promotion.

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