You save on travel costs – no rental cars, no gas stations, no airplanes, no eating out; get the picture?
You can reach a wider audience (the size of the audience reached depends on promotion of each ‘appearance’)
There’s less stress involved – no rushing for appointments, no traffic to fight, no waiting for someone to show up at your table
You’re easier to find – but only if you don’t neglect promotion of your tour schedule
You develop media and blogger contacts; keep these relationships alive for the future. Marketing is dependent on relationships
You’ll create traffic to your site by posting links to your content
You’ll expand your credibility by establishing permalinks to sites exhibiting your content
You can create lasting content; these posts, interviews, etc. won’t be going away
You can share online content more easily; create a media page on your site listing all of your interviews, reviews, sponsored giveaways, testimonials and other ‘appearances’ scheduled during your tour.
You can target your audience by targeting venues suitable to the subject of your book