Whether you’re sponsoring a literary event, reading your book second graders at the elementary school or speaking to the local writer’s group, a personal service announcement (PSA), a shorter version of a press release, is perfect for issuing to community calendars.
Deliver your PSA to the local paper or community news department at the local radio or TV station.
Tips For Writing PSAs:
It should be a one paragraph write-up,
Answer who, what, when where, why and how,
Include your contact information and
Be printed out on your letterhead.
*Tip: Use the first paragraph of your press release to create your PSA.
Promote Yourself – You’re The Brand
Market Your Book – It’s The Product