Promoting and marketing your book can become a habit–a profitable one–it’s not hard, it’s not expensive and it’s not time consuming!
Spend a few minutes promoting your book everyday – Have you turned your printed promotional items into networking tools? Leave some bookmarks, your book’s business card, at the library, bookstore or other retailer where your book is sold. Drop a few postcards in the mail.
Enhance your visibility – Use HootSuite or SocialOomph to preschedule a few posts delivered to Twitter and Facebook.
Combine both online and offline techniques – Plan an event. Schedule a Google + hangout or Twitter contest. Offline organize a literary event and involve other area authors.
Protect your piggy bank by using free publicity – Deliver a Personal Service Announcement (PSA), a shorter version of a press release, to community news departments at the local radio or TV station or newspaper to be included in community calendar announcements.