stunt, plan, ruse, ploy; angle
an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal
Hmmm, I think what is being asked here is what techniques can be used in the long term to “attract attention” rather than a one-time gimmick. (Please correct me if I’m wrong.)
Driving traffic is synonymous with visibility and branding. That being said, the first question you want to ask yourself is “Where do I want to direct traffic”; my website, my Amazon product page, my guest post, my article…?
Here are a few ideas I’ve used and have advised others to try.
Free pdf download – Google Docs http://bit.ly/xPBbx3