Writing a book means that you’re now seen as an expert in the field.
Tip: You’re the brand, your book is the product — combine them in the promotion!
For example, if you’ve written a book concerning how to conduct a phase of someone’s business more effectively, schedule an appearance at the regular Chamber of Commerce or other business group meeting and select a section of your book to talk in detail about. Be sure to take a few copies of the book along to exhibit. Make a pitch for the book and talk about how to make a purchase.
Be sure to take plenty of bookmarks, your book’s ‘calling card’ and your business cards turned networking cards along to share.
You might want to offer a discount for a personalized edition if ordered through you that day. When you get back to your computer order copies through Amazon, when they arrive, sign and deliver them. Check with your accountant about deducting the discount amount as a business loss.
Writing genre fiction gives you a different audience but just as many opportunities. First, ID your readers. Build you audience by connecting with their interests.
Think of out-of-the box locations where you can speak — there are groups out there hungry to hear your words. Plan your own literary event in celebration of a little-known (but important) holiday. Don’t forget about subject specific libraries and what about museums [there’s all kinds, you know]!
For instance, if you write romance novels think flowers, chocolate or jewelry. For KidLit there are not only school appearances but toy stores, ice cream socials and book fairs.
Don’t ignore press releases, PSAs, social media, email and word-of-mouth to help get the word out. Think about videotaping or making an audio recording of the presentation to use online. Be sure to take pictures for the media & your website. Include these attention grabbers in the fun at your next event.