I’m hearing from quite a few of my readers that they’re stuck when it comes to self promotion. Self promotion, like book sales, is simply exposure, visibility and networking.
- Take Advantage of Social Media – The key here is consistency and frequency. Some say social media is a huge waste of time but not only is the price right there are time-saving tools and techniques you can use to tame the beast. See my guide “Fight Back! Don’t Let Twitter and Facebook Take over (Your Life)”
- You’ve already paid the price for your printed promotional items; now use them! Think of bookmarks as ‘business cards’ for your book. They should show an image of your book’s cover, the author’s name, title, publisher’s name, ISBN, a book synopsis, ‘testimonial(s)’ and purchase and order information. Take advantage of both sides and share them everywhere you go; leave some at the library, retail outlets (where your book is on the shelf), points of purchase, at book signings…
- Your website and blog are your promotional center. Drive traffic back to these sites using a distinctive domain name/URL in all of your publicity, posts and emails. To get more exposure and visibility try Kindle Publishing for Blogs
This is only a beginning point. Think out-of-the-box; others have created proven models – build on their ideas!
*Tip: You are the brand, your book is the product. Put the brand first but combine the two!