|It’s valuable to use news releases in your online marketing program. You can create opportunities to expand your book’s readership when you use this strategy effectively. Here are several key benefits:
Publicity: Everybody who reads the press release is now aware of you and your book! Plus, a whole industry of press release distribution websites has emerged, making it easier to get your release posted in a variety of places. This increases the chances of being seen.
Credibility: Although promotional in nature, a press release often carries a higher degree of credibility than a sales brochure in a typical reader’s mind.
Collateral material: You can use press releases as collateral material as you establish yourself. Post your releases on your website or blog, distribute them to your email list, and print up hard copies to distribute as appropriate at book signings and in meetings.
Economical: The cost of this strategy is very small relative to the benefits. As a writer, you can certainly create your releases for free! (Note that there is a specific writing style that is recommended for this type of work. Many of the press release distribution sites offer valuable tips on this subject.) Most sites provide free distribution with the opportunity to pay for a premium service.
Search Engine Optimization (SEO): By getting your releases on their sites, you increase the opportunity for your website to show up in search rankings. This is obvious, but be sure to include links back to your site in your releases!
To help you with this process, we include a listing of free press release distribution sites in the BookDaily author section, here.
We also include a sample outline of a news release announcing your book’s sample is now available on BookDaily!
Source: BookDaily.com http://www.bookdaily.com/authorresource/prdist
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"Awards also create interest in your book, which can lead to more sales and other opportunities. A book award may cause someone to stop in their tracks and consider picking up your book in a book store. A book award can give you an edge and sometimes that’s all the difference you need to propel your book into bestseller territory. If you win you can say you are an “award winning author.” Doesn’t that sound better? Of course it does, and you get a little magic that comes from a third party endorsement because an authority says your work is worthy, and that’s priceless."
~ Scott Lorenz, President of Westwind Communications
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