One of the biggest reasons people don’t buy is lack of trust.
Your writing can be astounding, but if readers don’t trust you, they won’t buy. A word-of-mouth review comes with a high degree of trust compared to other advertising methods. The more trust your reader has in you, the easier it is to sell your book.
So why not invest in your word of mouth advertising? Why not make it easier for people to recommend you? This is where your web site comes in!
1. Tell all your word-of-mouth prospects about your web site.
Often, a writer or author will either put up their web site for the first time or make significant updates and not tell anyone. People who can potentially recommend your work ought to be aware of your web site. So when you put up a web site or make significant updates, let everyone know about it.
2. Add your website to all of your points of contact like your printed promotional items. This will help spread the word about your web site. In addition to putting your web site name on brochures, business cards and bookmarks put it on the not-so-obvious places like your emails, voice mail greeting, and even t-shirts or ball caps. The more times people hear or see your web site, the more they will share it when telling people about you.
3. Put your referral program on your web site. For example, are you running a contest giving away a Kindle, copies of your book or gift card as a prize? Perhaps you’ve started an affiliate program connected to sales of your book.
Having a page on your web site that explains your referral program will help others be more effective at sending leads your way.
4. Put your special offers on your site. Maybe you’re offering a FREE ebook download of your short stories.
Special offers are good for getting readers to take action. They also can make referring people to you easier. After you put your offers on your web site, let the people who will refer you know about them.
5. Give free information on your web site. You’re a writer so offer advice on breaking writer’s block; if you write nonfiction be an expert in your field.
Free information is a good way to make referring people to your web site easy to do. It can be as easy as saying, “Oh, go check out Jen’s web site. There’s a lot of good free advice there.”
Everyone wants free advice.
Wouldn’t it be great if people who used to say, “Hey, my friend Ann is a writer, she just released a new book, hmmm, I have her card somewhere.” can now say, “Hey, my friend Ann is an author, visit her site at http://www.annsbooks.com so you can see some samples of her writing”
Click to Tweet: Use your web site to boost your word of mouth referrals. By doing so, you will attract prospects that have a higher degree of trust, and it will be easier to attract readers.