Jo Linsdell is a best selling author and illustrator, award winning blogger, and freelance writer. She is also the founder and organiser of the annual online event Promo Day (www.PromoDay.info). Her latest release Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home is now available from Amazon. Find out more about her at her website www.JoLinsdell.com
A book tour has long been known as one of the most effective ways of creating a buzz about your book and growing your author brand. With internet you now have the opportunity to do a virtual book tour and reach even more people whilst leaving a virtual footprint that will keep your marketing efforts working for you long after the event is over.
Let’s take a closer look at some of the benefits of virtual book tours:
Sell more books
As with all book marketing the main aim is to sell more books. In order to sell more books people need to know your book exists. A virtual book tour is one of the most effective methods of sending your book viral and reaching a large audience.
The best promotion a book can get is by word of mouth, which is one of the reasons why having your book reviewed can have a huge impact on number of sales. When the public reads how others are enjoying your book it increases their curiosity about it. Reviews are great for both immediate impact and long term marketing. Having others tell people about your book is a lot more effective than you telling everyone about it.
Obviously the more reviews you have on your product sales pages the better. This is where people actually decide whether or not to buy your book but having reviews posted to blogs is also beneficial. You can always add them to the book description section of you sales page as editorial reviews.
Create a buzz.
A virtual book tour is the perfect way to create a buzz about your book. When people see your book being mentioned across various websites, blogs and other channels it registers in their brain. The more they see it mentioned the more they remember it. The more people talking about it the bigger the buzz. It creates a snowball effect and sends your book viral.
Become a best seller.
A virtual book tour can help you become a best seller which in turn helps you sell yet more books. Best seller rankings are calculated over a small period of time (Amazon for example updates their lists hourly). One way to be able to claim best seller status is to reach it during a free download day. Whilst this won’t gain you any royalties for copies downloaded during that period you will be able to use your success to increase the number of reviews your book has, create more buzz for your book and be able to take screenshots of your book in the top rankings. Hitting the best seller list will also kick start Amazon’s algorithm and they will start pushing your book more to the public. A book that is successful on a free day will result as popular which will make Amazon highlight it more on site and suggest it in their email promotions too.
Connecting with readers.
Readers like to know about the people writing books as well as about the books themselves. A virtual book tour is a great way to build relationships with your target audience and in doing so increase your chances of sales.
Build your author brand
As an author your brand is you. By doing a virtual book tour you build on your author brand and show that you are an expert in your field. A strong author brand equals more sales. Think about it. Which book would you buy? One by someone you’ve never heard of before or one by an author you’ve seen mentioned repeatedly and know a bit about? Almost definitely the latter. Even if a customer can’t remember why they know your name the fact that it’s familiar to them may be the push they need to make them buy your book instead of another.
Having a strong author brand usually has the knock on effect of having a more active fan base too. Your readers feel they know you better and give more value to your work. It creates an element of trust and makes them feel more comfortable buying your books as they know you’re an expert in your field.
And now for the best news… virtual book tours can be done at little or no cost and all from the comfort of your own home. They can also be done by anyone. Traditionally published, self published, first time authors, experienced authors… everyone. Complete newbie with no network yet? You can still do a virtual book tour. In fact it’s a great way to launch yourself into the market and start making connections.
Have you done a virtual book tour yet?
Be sure to check back to see Jo Linsdell’s video on how she created her book on Virtual Book Tours later this month.