by Lynnette Phillips
Been wondering about ‘content marketing’? No this is not a term used just to give you something else to worry about. It’s actually very simple.
You started a blog to build your visibility, your platform, to gain exposure. By sharing your blog posts on your social media networks like Twitter, Facebook and others you’ve just started your content marketing.
But all too frequently that monster, Writer’s Block, rears its ugly head. Content becomes a problem; you can’t get any ideas to flow.
Try building on these thoughts:
- You just distributed a press/media release; did the distribution list include an appearance on your blog?
- How about that video of you reading from your book or of the account of your last speaking engagement?
- Share those pictures from your last book signing
- Embed that You Tube book trailer
- There’s always the audio recording from the radio interview that you just did
- Interview a character from your book
- Connect with your readers by letting them in on your writing process – share an anecdote about sitting down to write and what happened
- Answer questions like what or who first inspired you to write
- Promote reviews of your book from your blog
- Ask a friend or another writer to guest author a post—include their backlinks, bio and their picture or image of their book cover making it work for both of you.
Remember there aren’t rules here–you shouldn’t be afraid to spice it up.