Pinterest Tools to Help You Build Followers As the name suggests, they will alert you to when someone pins something from your website which is super helpful to know. You can then connect with the pinners if you want, or thank them for posting!

Postris: This site helps you find influential pinners, boards, and pins. Browsing this site will let you find new accounts to follow and new pinners to engage with.

Pinvolve: This is a great app that syncs your Facebook business page with Pinterest. You can post pins to Pinterest and they’ll automatically get pulled into Facebook. There are several plans, the basic is free, other plans run $5 to $25 a month.

An additional note re blogs: According to the Technorati report, blogs are now the third most influential digital resource for consumers making a purchase. Consumers said that blogs rank higher than Facebook for motivating a purchase decision.

These notes are reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques.

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