My five worst book marketing ideas


Sound like attention getters to me!

Christopher Peter

Balloons image

Giant ghost hands! Eighties pop stars! Helium-filled balloons! It’s all here!

By making the borderline-certifiable decision to become a self-published author, I have embraced the joy of writing, of creative freedom, and the satisfaction of seeing the product of hundreds of hours of hard work actually on sale. But I have also taken on the sole responsibility for marketing and selling my work. Which isn’t exactly easy when your books are like microscopically tiny needles in a planet-sized and rapidly-expanding haystack of self- and conventionally-published books.

And while I’d like to be content to remain at number 11,467,232 on the Amazon sales ranking (OK, I may have made that number up, but it’s too depressing to check what it actually is), I do continue to cling to the deluded fantasy of one day actually making a living from writing. Which, however you look at it, means shifting some books, preferably…

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