Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com
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Images: Yes images rock and especially on G+. When you add a link on your page, it often generates a thumbnail which isn’t as attractive as a big picture. What I’ll do in that case is instead of adding the URL in the link box, I’ll add it in the body of the update and upload a stunning image instead. See: https://plus.google.com/108381185522953978806/posts/AV81EoWE2hc
Text Enhancements: Instead of using plain text throughout your update try using bold, italics or strike throughs. Here’s how to do it: to bold text, you’ll do this *this* which turns into thisto turn text into italics, you’ll want to add underscores before and after the word, like _this_ which becomes this. Strike through text can be fun to use, too – when you strikethrough you add dashes, like this:
-strikethrough- becomes this: strikethrough.
Themed Hashtags: If you’ve been on Twitter for a while, you know there are a lot of theme days such as #writerweds, #followfriday, and #thankfulthursday. You’ll find many of the same themes on G+, too such as #motivationmonday and #triviatuesday. Whenever possible, try to latch onto a theme to enhance visibility for your posts!
Ask for Input: Asking fans for input on posts is a great way to build engagement, especially if you’re getting a lot of +1’s which helps your visibility and individual post ranking, too. Ask for feedback, encourage them to share and/or +1 it if they like what you have to say!
Book World Marketing 