Guest Author, Lynne Spreen, Reviews Guy Kawasaki’s APE

Hi Everyone, Remember the post for the ‪#‎FREE‬ download of Guy Kawaskai’s book The Ape (Author, Publisher, Entrepreneur)? [You can find that here in case you missed it.] Lynne Spreen has been good enough to review that book written for self publishers!

Thanks Lynne! ~~~~~~~~~~
This is a reaction to the book APE, How to Publish a Book by Guy Kawasaki and Shawn Welch. I bought it when it first came out, read most of it, got overwhelmed and put it away. Recently I went through it again, and now that I’m a more experienced writer and entrepreneur, I was able to evaluate what was helpful and what was less so. Overall, I was pleased with how much information is in it. It’s a great resource.
Although the book is packed with information, at times it almost seems to try to do too much. The title stands for Author, Publisher, Entrepreneur, and in my opinion the first of the three is a bit superficial. If you don’t know how to write, for example, the chapter on how to write a book won’t help you much. And if you’re buying this book, you already know you’re going to self-publish, so the chapter on making that decision is kind of pointless. And the chapter, “Tools for Writers,” in which Guy concludes you should use Microsoft Word? I think most of us knew that.
However, the latter two-thirds of the book are seriously helpful, especially if you’re close to finishing your manuscript. At this point, you’ll need to know how to polish, publish, and market it. This is where the book offers detailed, easy-to-absorb information.
APE is available as an ebook and a paperback, but the former provides dozens of useful links, so I recommend that version. My favorite chapters:
  • How to Sell Your ebook through Amazon, Apple, etc.
  • Self-Publishing Issues: how not to get ripped off by author-services providers
  • How to Navigate Amazon. Helpful not only from an author’s point of view but also a customer. (Guy deserves a five-star review just for deconstructing this behemoth.)
  • How to upload your book to a publishing service, using Kindle as the example
  • Really helpful chapters on building “an enchanting personal brand” (platform) and how to use social media for that purpose
  • How to guerrilla-market your book This is a book that deserves to be in the library of any self-publisher, from one-book memoirist to career-building author. Many thanks to Guy Kawasaki and Shawn Welch for their efforts.

by Lynne Spreen 
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